Blogging can be done for fun, for money, or for business. In case, if you are delaying the creation of the blog for your business, the benefits of blogging for businesses will convince you to get started right away.
Here is a list of the 5 reasons why your business needs a blog.
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Benefits of Blogging for Businesses
Organic traffic
The best thing about having a blog for your business is that it will drive tons of free traffic from search engines. Your blog will rank for potentially unlimited keywords, it will get hundreds of impressions in the search results, it will rank for long tail keywords, and it will generate traffic on autopilot.
There are two requirements, though.
First, you should publish blog posts consistently. Keep adding new content on the blog. There are no specific requirements. You can publish one blog post a week or you can publish three posts a week. The idea is to keep supplying your blog with new content. This is what makes a blog different from a website.
Second, optimize the blog posts for search engines. Properly incorporate on page SEO techniques so that they can rank high in the search engines.
Having a business blog will provide the social media manager with something new to share every week. Blog posts just don’t drive traffic from search engines but they drive massive traffic from social networks.
User engagement
Engaging with the users gets a lot easy with a blog. You can send them new blog posts via email as soon as you publish them. This will provide them with a reason to visit your website again.
Share your thoughts with the customers via blog posts.
Notify them of the newly published blog posts. You will always have something new to share with your list. This will make your email copywriter’s life easy.
This leads towards a strong relationship with your list and customers. You can persuade them to become a repeat customer. You can convert customers into loyal lifetime customers by adding valuable content on your blog.
Increase in conversions
Every blog post that you publish acts as a lead generation hub. You just have to add CTAs.
Having a blog will increase conversions and will help your business generate fresh new leads every single day. Though a blog is not a landing page and is fairly different from one but blogs are used to attract visitors. You should send the visitors from your blog to your landing page (or to a squeeze page).
Blog converts visitors into leads and this is what makes it such a powerful and a must-have part of your business website.
A blog helps you build authority as well as trust.
The idea is to deliver value with the help of your blog posts. Try to solve the problems of your readers. Try to answer their queries. Write as an expert.
Eventually, you will become an industry authority.
You cannot measure authority, therefore, it is a metric that is not considered of much value. You cannot tell if you have become an authority, how many more posts you need to publish before you will become an authority, etc.
If your readers find the content useful, helpful, and practically applicable, they will stick to the blog for the lifetime.
Understand your audience
Understanding your readers and target audience is not easy. It needs ages to read the minds of the buyers. A blog helps do this, and for me, this is the best benefit of blogging for businesses.
What type of blog posts get most shares? What are the posts that receive hundreds of comments? What are the posts that your readers appreciate by sending emails?
These metrics help you understand the readers and your target audience, and what type of content they like.
Once you have understood your audience, you can create a content marketing strategy, social media posts, email copies, and other types of content that your readers will fell in love with.
