You can use solo ads to promote affiliate products. There are lots and lots of affiliates who use solo ads. It is a very lucrative business model.
Before moving ahead, let’s see what a solo ad is and how it is used in the industry.
By definition, a solo ad is a type of email advertisement where your email is sent to a list by the list owner for a price. Your email with your links and message is sent to the email list that is not owned by you. The traffic you receive in return is highly targeted.
For example, you are promoting an affiliate product in weight loss niche and you contact a blogger who owns a massive list in the weight loss niche. He agrees to send your email to his list for a fixed price per click. Your email will be sent to people who are actually interested in weight loss products.
This is what makes solo ads so popular and profitable.
Here is how solo ads for affiliate marketing work.
1. Choose a Niche and a Relevant Affiliate Product
Let’s first choose a niche based on your interest and hobby.
Then, choose a relevant affiliate product that you will promote. This has to be a product with upsells and the actual price of the product should be fairly low.
For instance, you can choose a product with base price $20 (you get 50% commission). Such a low priced product is easier to sell.
The idea is to make people buy a low cost affiliate product and then later convince them to upgrade and purchase the upsell which should be high priced, maybe $100 or more.
Since you will be pitching the affiliate product to people who do not know you so it will never be easy to sell a high-end affiliate product to them. Cheap products work best here.
Also, be sure that there should not be an optin form on the sales page. Stay away from affiliate products with optin forms.
2. Find a Solo ad Vendor
This is the real task.
Finding a high quality, honest, and an affordable solo ad seller is not easy. There are solo ad seller directories like Solo Ad Directory and Solo Ads X but these, and many others, have a limited number of solo ad sellers.
If you do not find a good solo ad vendor in directories, use search engines.
Use your main keyword + solo ad vendor to find solo ad sellers in your niche, for example, for weight loss niche, use:
Weight loss solo ad sellers
Weight loss solo ad vendors
Weight loss solo ads
Buy weight loss solo ads
Try different keyword variations.
Besides, you can contact bloggers and website owners directly. Find relevant blogs in your niche and see how good they are doing. The blogs with a good number of comments and followers on social networks can help you. Send them an email and ask if they are willing to do a solo ad.
Pitch your idea and see how they respond.
If nothing else works, try Safe Swaps and other solo ad marketplaces where buyers and sellers interact. These marketplaces are safe to deal with since chances of getting scammed are minimal.
3. Review Solo Ad Seller
You will be dealing with the solo ad sellers directly, in most of the cases, therefore, it is crucial to make sure you are spending your money at the right place.
There are solo ad vendors who will send fake clicks and there are others who will deliver low quality clicks. The only way to ensure you are buying clicks from the best in the game is to read reviews about the sellers.
In most of the cases, you will find reviews.
Before you choose to buy a solo ad from a seller, here are a few things you have to do.
- Join the email list of the seller. This is must.
- Monitor the emails that you receive, the number of emails you receive per week, quality of emails, quality of products, and so on. Monitor and analyze everything.
- Follow the seller on social media and read the latest blog posts.
This will give you a fair idea of the quality of clicks that you will receive. For example, if a seller sends 2 to 3 emails a day to his list, there is no need to buy from him because he is using his list for solo ads and your email will be ignored by his list.
Choose a solo ad seller who sends no more than 7 emails a week. Lesser is better, though.
4. Direct Link or Use a Squeeze Page
Once a solo ad seller has been finalized, send an email and ask if he allows direct linking to affiliate products. The majority of the sellers do not allow direct linking to affiliate offers.
There are two options that you have.
You can directly send traffic to the affiliate offer (if the seller allows). In this case, you will not build your own email list.
Or, you can send traffic to your squeeze page, capture the email address of the visitors, and send them to the affiliate offer.
Using a squeeze page of yours is a better and a professional approach, though it is a little expensive but it pays off in the long-run.
If, however, you choose to direct link, things will be easy. Just create a short and cheesy email promoting the affiliate product, insert affiliate link a few times in the email, and you are ready to blast your email to the list.
Creating a squeeze page needs some resources.
Create a Squeeze Page
A squeeze page is a type of marketing page which is used to build an email list. It is a simple and short page which offers something free but valuable to the visitors so they do not hesitate to share their email address. To get the freebie, they have to enter their email address.
So all the traffic will be sent to the squeeze page, visitors will enter their email address to get the freebie, then they are directed to the affiliate offer.
Follow these steps to create a squeeze page.
- You need a domain and web hosting to create a squeeze page. If you have a blog or website, you can use the same for creating a squeeze page. Read this tutorial to buy a domain name and hosting so that you can move ahead and create a squeeze page.
- You need to purchase email marketing service from a reputable company.
- Buy a squeeze page builder so you can create a squeeze page easily. Instapage lets you create all types of marketing pages including squeeze pages with its easy-to-use builder. You don’t need to do any coding or designing, it is just a drag-and-drop builder.
- Create a freebie. This freebie will be used to collect email addresses. You can write a short report or an eBook that presells the affiliate product and at the same time, it should be extremely valuable. For example, if you are promoting a stuffed toy, you can create an eBook on ’10 things that will double the life of stuffed toys’. Embed the eBook with your affiliate links and make it interesting.
You can write it from scratch, you can hire a freelancer, or you can use a PLR eBook. The choice is yours.
This is all.
All the traffic from the email should be sent to the squeeze page and when the visitors enter their email address, send them to the affiliate offer.
5. Tracking and Monitoring
Solo ad sellers send a complete completion report to the buyers. But you have to track clicks and conversions at your end too.
You can use a tracking tool such as Click Meter or you can use Google Analytics to track the clicks.
Pro Tips for Using Solo Ads for Affiliate Marketing
- Always buy a small number of clicks from a solo ad seller like 50 or 100. If it converts well, buy again.
- It is all about testing and tweaking. You have to try different email swipes, different affiliate products, different squeeze pages, different solo ad sellers, and different free reports to come up with the best combo.
- Make sure everything is working perfectly fine at your end before you place an order for a solo ad. The squeeze page, email forms, and links must work. If they don’t, there is no turning back.
If you think you can use solo ads to promote affiliate products and it is something for you, step ahead and get straight to work.