Blog commenting for traffic still works, yes it does.
And it will keep working.
What……. You are not getting the expected results from your blog comments? In that case, you need to reconfigure your blog commenting strategy.
This guide to blog commenting for traffic will help you write comments that drive heaps of traffic.
Blog comments generate traffic. They generate loads of traffic provided you write superior quality comments that add value (this is what exactly you will learn in this guide).
The basic rule of blog commenting
Let’s get one thing clear.
Do not write blog comments for backlinks. This is not what this guide is about.
In fact, and to be honest, blog commenting for backlinks doesn’t work for two reasons.
- Most of the blogs will give you nofollow links from comments so even if you get a link, it is not of much value for SEO.
- Search engines will eventually ban or penalize your website for spamming as blog comments are considered spam.
This guide is about getting traffic from blog comments.
You have to write comments that add value, that get noticed, that entice readers, and they click the link and land on your website or blog.
This is what we will talk about and this is the right and the best use of comments.
Everything else is a thing of the past or is either a ‘spam’.
Finding the right blogs to leave comments
The rule is simple.
Stick to a selected pool of blogs.
Instead of posting comments on new blogs every day, leave comments on a few blogs regularly.
Less is more.
The idea is to select a few (maybe 20 or 50) authority blogs in your niche. Prepare an Excel sheet and paste the URLs in it.
Make sure all the blogs allow comments.
Subscribe to each of these blogs so that you are notified of the new posts.
You have to religiously leave comments on pretty much all the new posts for a few good months. This is how things will work.
You are not just aiming to generate traffic but you have to build relationships and develop new connections with the fellow bloggers. This is one nice way of getting noticed.
Let me share an example.
There is a guy who comments on every new blog post that I publish. He doesn’t just leave a comment but he adds value, he asks questions, and generates discussion.
He is the first commenter on 90% of the posts.
Who is this guy, let me check his blog.
He has a nice blog. I should subscribe to his blog.
Let me check his social media handles.
He is an expert at copywriting. Maybe, I can contact him to do a guest post for my blog.
Or maybe, I can do a JV with him.
I should talk to him.
You see. It all starts with blog commenting.
This is how it all works.
The only question is how to write awesome blog comments that drive traffic and persuade readers.
The best time to leave a comment on a blog post
The first comment gets the most impressions and thus more clicks, and traffic.
Try to be the first commenter.
If you cannot be the first commenter, you should try to reply to the first comment. This is how you will get your voice heard by a lot of people including those who do not read all the comments.
Only do this if there is something that you can add. If the first comment doesn’t need any elaboration, it doesn’t ask a question, rather it is complete. You don’t have to reply it.
In this case, you don’t have to comment on this very blog post. Move to the next post.
Or maybe, if there are a few comments, add yours.
The art of writing killer blog comments
Let’s get to the nitty-gritty.
Follow these steps to leave captivating blog comments.
- Read the blog post
- Read the comments
- Add value
- Use your real name
- Ignore links and keywords
1. Read the blog post
Never post a comment without reading the blog post or the article.
If you don’t have the time to read the post, do not comment.
When you leave a comment, it means you have read the post and you either like to add something or criticize or want to ask something.
By leaving a comment, you are sending a hidden message to the blogger that “Hey, I have read your blog post and I’m sharing my thoughts ….”
There is absolutely no point in leaving a comment without reading the article.
If you cannot read the post, just scan it. Try to get the gist of it.
2. Read the comments
The best comment is the first comment. Try to be the first commenter or maybe the second or third.
If there are comments posted by others, read them.
It might be that someone has already added the point you are trying to add.
Or maybe, you can add to the discussion already in process.
Most of the times, there is a discussion underway in the comments where everyone is adding to the discussion. If you will write a new comment out of the blue, the admin will probably ignore it.
Understand the situation and see where things are heading before you think of adding your voice.
3. Add value
This is the crux.
Add value. Add a point.
You can do one of the following:
- Ask a question
- Share an example
- Ask for more details
- Add more details
Anything else will be considered a spam, obviously.
You must have a solid point to add to the discussion if you intend to get noticed and to drive traffic.
If your comment is generic, it appreciates the blogger, and adds no real value, you will not get a single visitor.
And this is the reason why your blog comments are not doing anything.
Try to stand out from the crowd.
Add a comment that will surprise the blogger and the readers. Even if you have to do research and read a few more blog posts to compose your comment, don’t hesitate to do so.
It will pay off in the long run.
Driving traffic to your blog is not that easy, you know it, right?
Better invest time in crafting blog comments. Do research. Try to collect more information, facts, and statistics. Write a compelling comment as if you are writing a cover letter.
Yes, it will need time.
4. Use your real name
Use your real name.
No keywords. No pen names.
Nothing fancy, just keep it simple and original.
Use your primary email address that is associated with your blog so that your gravatar image is pulled directly. It makes your comment natural and professional.
Create an account on Disqus as it is one of the most used commenting platforms.
Using your real name, image, and real email address will make your comment look original, appealing, and professional. It all adds value.
If allowed, don’t hesitate to add links to your social media accounts as this will help readers finding you and your website.
5. Ignore links and keywords
Yes, ignore links and keywords.
Only use your blog’s URL. No need to stuff keywords or add links.
Links from blog comments add least value to SEO so ignoring them is the best option.
The thing is, those who will like your comment and want to read more about you, they will find a way to find you, somehow. You don’t have to think of how people will find you and your blog.
Your job is to add value.
If they need you and are desperate to contact you, they will do it.
The parts of a great blog comment
A compelling and perfect blog comment has four parts.
Though you can omit any of these as per need but normally, you should make sure that your comment must have these four components.
This is where you greet the blogger with the name.
You can start the opening with a simple ‘Hello’ but it doesn’t look as catchy as compared to ‘Hello Sabih’.
Opening is perhaps the single part that is rarely missed by the blog commenters, so let’s move to the next one.
Right after the opening, compliment the author.
I have to say that it is an optional part.
There are cases where you don’t have to compliment, for example, when you are replying to a comment or adding your point to the discussion.
If you are addressing the author and if you are not replying to a comment, you should (generally) compliment the author for the great work he has done.
A single sentence is enough.
At times, you have to add a sentence or a phrase from the article to appreciate the author’s idea or simply to ensure the author that you actually read the post.
Yes, you have to do it especially, when you are a new commenter.
After the compliment, add your point.
This is the part where you have to add the value, your point, criticism, an example, or ask a question.
It has to be clear and well-written.
There is no room for grammatical errors.
Make it catchy. Add links to resources.
You can add as many words as you like but be sure to deliver the message and your point.
At times, you have to write 30 words and at other times, you might have to write 200 words. It depends.
You don’t have to look at the words, focus on the value and point.
End the comment with a nice closing.
Always add your name at the end. You can add your designation, your company name, and your website or blog URL.
Some blogs allow adding all the details in the closing, others don’t.
If other commenters are doing it, you should do it. If they have just added their names, you should add your name.
Follow the blog rules.
Blog commenting for traffic works and will keep working for years to come.
Stick to this guide if you wish to generate heaps of traffic from blog comments. It is doable.
You have to be consistent.
Stick to the rules.
And wait for some time.