Author: Dr. Muhammad Sabih Javed

A certified inbound marketer and a blogger. I specialize in writing data-driven, in-depth, easy-to-read, and visually pleasing content on digital marketing. My content helps businesses generate leads and drive sales. Read more here. Follow me on Twitter @sabihjavedd.

Why is SaaS Marketing Different?

Software as a Service (SaaS) companies use a different business model, pricing model, and marketing strategy. While traditional marketing techniques still work, you’ll need to understand a SaaS business model to create an effective marketing strategy. Why is SaaS marketing different from conventional digital marketing and how can you promote a SaaS product and company… Continue reading Why is SaaS Marketing Different?

Affiliate Marketing Guide

Affiliate marketing is a gigantic industry that is all set to spend $8.2 billion by 2022 in the US only. The global affiliate marketing spend is 3x higher than $8.2 billion. Affiliate marketing is the most popular, most used, and one of the most profitable ways to earn money online (especially in third-world countries like… Continue reading Affiliate Marketing Guide

[Infographic] 5 Tips for Better Email Audience Segmentation

One thing every marketer will tell you? Not all email addresses are the same—and not all people behind those email addresses are the same. The personal aspects that people share with you—not just demographic information such as age and gender but other quirks such as likes and dislikes—are all ways that you can help to… Continue reading [Infographic] 5 Tips for Better Email Audience Segmentation

[Infographic] 105 Content Writing Guidelines & Tips

Writing content for the internet is different and not the same as writing for print. The attention span of readers is fairly low on the internet. You have 5 to 10 seconds to grab reader’s attention. The first 10 seconds are extremely crucial and play a significant role when it comes to engagement, content conversion,… Continue reading [Infographic] 105 Content Writing Guidelines & Tips

The Best Keyword Research Tool for Startups

Think your startup is ready for the online world? If you’re eyeing online marketing as your next avenue for growth, you’ll need some reliable keyword research tools first. After all, the keywords you will opt to target can spell the difference between the success (or failure) of your marketing campaigns — inbound or outbound, paid… Continue reading The Best Keyword Research Tool for Startups

7 Tips to Increase SaaS Conversion Rate

Developing an awesome software for your SaaS business is the beginning. The real challenge begins when you realize that nobody is interested in your ‘product’. Converting visitors into customers is challenging for any SaaS business. Research shows that the average conversion rate for SaaS industry sits around 7%. If your website converts at 7% or… Continue reading 7 Tips to Increase SaaS Conversion Rate

5 Reasons Why Your Website Has Poor Conversion Rate

Your website is finally getting traffic, visitors are rolling in, and the pageviews are counting, great. Your marketing campaigns seem to work. However, if the conversion rate is not impressive and sales aren’t coming in, consider yourself in deep trouble. Significantly low sales mean the visitors aren’t buying. It is of no use to have… Continue reading 5 Reasons Why Your Website Has Poor Conversion Rate

How Visual Visitor Can Help You Increase Leads

Generating leads and converting those leads is one of the biggest challenges that businesses face. As much as 63% marketers say that generating leads is their top challenge. One of the most effective lead generation methods is your website. Unfortunately, there is nothing much you can do about anonymous visitors that visit your website and… Continue reading How Visual Visitor Can Help You Increase Leads

4 Marketing Lessons to Learn from This Startup

In a recent study, the accuracy of the coupon codes was inspected and four coupon code websites were included in the study; Retailmenot, Dealspotr, Coupons, and Groupon. Despite the fact that Dealspotr is only 9 months old, it has the highest number of accurate coupons, has up to four coupons for any given retailer, and… Continue reading 4 Marketing Lessons to Learn from This Startup