Software as a Service (SaaS) companies use a different business model, pricing model, and marketing strategy. While traditional marketing techniques still work, you’ll need to understand a SaaS business model to create an effective marketing strategy. Why is SaaS marketing different from conventional digital marketing and how can you promote a SaaS product and company… Continue reading Why is SaaS Marketing Different?
Category: Marketing
How Visual Visitor Can Help You Increase Leads
Generating leads and converting those leads is one of the biggest challenges that businesses face. As much as 63% marketers say that generating leads is their top challenge. One of the most effective lead generation methods is your website. Unfortunately, there is nothing much you can do about anonymous visitors that visit your website and… Continue reading How Visual Visitor Can Help You Increase Leads
4 Marketing Lessons to Learn from This Startup
In a recent study, the accuracy of the coupon codes was inspected and four coupon code websites were included in the study; Retailmenot, Dealspotr, Coupons, and Groupon. Despite the fact that Dealspotr is only 9 months old, it has the highest number of accurate coupons, has up to four coupons for any given retailer, and… Continue reading 4 Marketing Lessons to Learn from This Startup
Why and How to Run a Successful Coupon Campaign For Your Business
Coupon codes and deals are one of the most underused marketing strategies, especially in Asia. More than 80% of the consumers in the US use coupons. In Asia, daily deals work pretty well for businesses but coupons don’t do as well. It is, however, a proven fact that coupon codes increase sales to a significant… Continue reading Why and How to Run a Successful Coupon Campaign For Your Business
5 Ingredients of a Successful Marketing Campaign
Is your marketing campaign not doing a great job? Is it converting at a poor rate? You might be missing a few of the key ingredients that are must for the success of any marketing campaign.
5 Best Marketing Campaigns and Ads: Ramadan 2016
A successful marketing campaign is one that connects with the audience emotionally and gets the job done. For a marketer, it is not easy to come up with something that will appeal to a wider audience. Following is the list of 5 best marketing campaigns and ads that were specifically created for Ramadan 2016.
15 Common Marketing Mistakes to Avoid
“Failure is the key to success – each mistake teaches us something.” Did someone ever tell you that you don’t have to actually make the mistake to learn something, in fact, real guys learn from other people’s mistakes. Whether you are an expert digital marketer or have just started, following common marketing mistakes should be… Continue reading 15 Common Marketing Mistakes to Avoid