One thing every marketer will tell you? Not all email addresses are the same—and not all people behind those email addresses are the same. The personal aspects that people share with you—not just demographic information such as age and gender but other quirks such as likes and dislikes—are all ways that you can help to… Continue reading [Infographic] 5 Tips for Better Email Audience Segmentation
Category: Email Marketing
4 List Building Tips for Beginners
Email marketing is incomplete without list building. In fact, you cannot do email marketing without list building. Email marketing has a lot of benefits but I love one of them and that is, it lets you build a strong relationship with your subscribers (or customers). Email marketing starts with list building which is very hard.… Continue reading 4 List Building Tips for Beginners
3 Benefits of Segmenting Email Lists
Have you segmented email lists? If not, you should. The three benefits of segmenting email lists discussed below will make you create segments of your email lists based on subscriber interests, behaviors, and activities. Better subscriber engagement Your subscribers will love you when you will send them the content they like, when you will send… Continue reading 3 Benefits of Segmenting Email Lists
9 Common Types of Lead Magnets to Grow Your Email List
A lead magnet is defined as ‘a valuable bribe that is offered to the visitors in exchange for their email address (and personal information)’. A free report, free trial, an eBook, or something that visitors just cannot go without is a lead magnet. They have to enter their personal information to get access to the… Continue reading 9 Common Types of Lead Magnets to Grow Your Email List
7 Tips to increase Email Open Rate
Is your email open rate a source of depression? Well, the 7 tips discussed in this article will help you increase email open rate without doing anything special. I know, it feels great when your subscribers open your emails. The feeling cannot be explained in words. Email marketers know it. So what you can do… Continue reading 7 Tips to increase Email Open Rate
Expensive Email Marketing Mistakes to Avoid At All Costs
There are certain critical mistakes that email marketers, in general, make which cost them some real bucks. What are these expensive email marketing mistakes and how you can avoid them, let’s have a look.