Content strategy is the systematic approach to planning, creation, publication, management, and promotion of content. It is the backbone of inbound marketing as content helps you target, attract, engage, and convert your ideal customers.
Your content strategy defines what content you’ll produce, where it will be published, what’s its purpose, how you’ll market it, and how to measure its success.
A robust content strategy lays the foundation of a solid content marketing strategy and makes it easy for your SaaS company to plan and execute content.
Content isn’t just limited to text, it includes videos, audios, images, and several other content forms. As a SaaS business, you need to rely on content (in any form) to connect and engage with your target audience.
Content is essential for SaaS and any business that has any form of online presence. And when you create and publish content (in any form), you need to have a strategy for it.
Here is what makes content strategy essential for your SaaS company:
Digital Marketer PK is an experienced inbound marketing agency for SaaS companies that has been in the business for more than a decade. We have the experience, skills, and resources to create a successful content strategy for your business.
We use our proven, in-house step-by-step systematic technique to develop and execute content strategy.
At Digital Marketer PK, we offer a wide range of content strategy services that include the following:
You can pick any service from the list above or you can contact us for a customized content strategy service for your SaaS company.
The process we follow at Digital Marketer PK to create, execute, and monitor your content strategy has 5 distinct stages:
The process begins by setting a realistic goal that you plan to achieve with content. The objective we set is aligned with your business strategy and long-term business goals.
We identify your primary target audience and ideal customers based on existing data you have and through more research our team does.
Running a content audit is a must-have for existing blogs. For new blogs and sites, a content audit isn’t a requirement.
An editorial calendar is the step towards the creation of new content, once we are done with detailed content auditing.
Managing content once you start publishing new content needs a robust content governance system which we’ll create for your SaaS company.
Yes, content strategy is different from content marketing. Content marketing is a subset of content strategy and they both work together. Content strategy manages and governs the overall content that you publish on the internet while content marketing is the publication and promotion of content. The content marketing is embedded within your content strategy and is one key part of content strategy.
Yes, you can. At Digital Marketer PK, we offer customized content services to our clients depending on specific project needs. If you need content marketing services for your SaaS brand, you can contact us for a quote.
Content strategy services include end-to-end content management and governance plans for your SaaS company. We offer 5 key services as part of content strategy including setting SMART goals, target audience research, detailed content audit, editorial calendar development, and content management.
The starting price of content strategy service at Digital Marketer PK is as low as $1,500. The exact price varies from project to project and is usually determined by the services you need. We charge a fixed price per project with a starting price tag of $1,500 only.
We’ll help you choose the right marketing service for your SaaS company. Fill out this short form and share all the details including key issues that you are facing and want to get fixed, and we will come up with a customized proposal with a list of services you need that will move the needle for your business.
Sure, you can. You can get any specific service you need without any restrictions. For example, if you need a 12-month editorial calendar for your software company with a style guide and brief templates, we got you covered. You can handpick content services for your company and we’ll be happy to serve you.
We don’t offer any guarantees in terms of organic rankings, number of social shares, or any other organic growth-related guarantees. As a leading content agency for SaaS businesses, we can offer guarantees related to content strategy and our deliverables (more details in the contract), but we can’t offer specific guarantees as to how content will perform once it goes live. No one can provide such guarantees as ranking and performance depends on numerous factors.