We’ll grow your software company by attracting targeted customers
Inbound marketing is a marketing strategy that focuses on attracting customers to your business instead of you running after them. You attract, engage, delight, and retain customers by creating helpful content and providing exceptional user experience.
Traditionally, SaaS companies use online ads (e.g., banner ads) to bring customers to their website. These ads are intrusive by nature as they interrupt your customers when they are surfing the internet.
Inbound marketing does the opposite. Your ideal customers find your brand, visit your website, and convert. Your potential customers come to you.
The techniques you use to attract the target audience to your website are part of your SaaS company’s inbound marketing strategy.
SaaS companies don’t have numerous products to sell like ecommerce stores. Most SaaS companies have a single product and this is the type of business model where inbound marketing works best.
With inbound marketing, you engage with your target audience via content. You have to publish quality content that addresses your ideal customer’s key pain points. That’s how you build your authority and credibility.
Inbound marketing is cost-effective and much cheaper than outbound marketing. Inbound costs are as much as 62% less than outbound which reduces customer acquisition cost (CAC) significantly. Lower CAC improves customer lifetime value (LTV) leading to a high profit margin.
It isn’t just cheap, but inbound marketing generates higher quality leads than outbound marketing. This is because your ideal customers know you and your brand through content and different interactions that they have had with your brand. They convert when they are ready and know your SaaS company well enough.
Here are the major reasons why your SaaS business needs inbound marketing:
As an experienced inbound marketing agency that has worked with more than 500 global SaaS companies, we have everything your brand needs.
Inbound marketing is quite technical. It requires multiple tools and a diverse set of skills. We check all the boxes as we have been doing this for more than a decade. We use a proven and tested method to develop, execute, monitor, and tweak inbound marketing strategy or parts of it.
Digital Marketer PK is the leading inbound marketing agency that offers a wide range of inbound marketing services to SaaS brands:
Choose any inbound marketing service or go with the complete strategy development and execution. Contact us to get a customized quote.
As one of the top inbound marketing agencies, we have the experience, skills, and resources to develop a data-driven inbound marketing strategy for your SaaS company.
We set inbound marketing goals for your SaaS company based on your needs, business strategy, and overall marketing strategy.
If you don’t have buyer personas, we’ll create them for you. If you have them, we’ll optimize and tweak them so they represent your ideal customers.
A major part of inbound marketing is to ensure that your ideal customers can find you easily via search engines or other platforms they use.
Creating a lead generation and customer acquisition strategy ensures that your ideal customers convert after reading your content.
Retaining customers reduces customer acquisition cost and increases customer lifetime value. A retention strategy is a must-have for inbound marketing.
Feel free to get in touch with us with your primary objective and we’ll help you choose the right marketing strategy and approach considering your requirements.
Blogs that you see are a perfect example of inbound marketing. A blog is where you publish content to attract your target audience from search engines. Social media content is also a form of inbound marketing as you attract ideal customers via content and bring them to your content funnel.
Yes definitely. Inbound marketing works for all types of SaaS businesses whether they are new or established.
Inbound marketing is cheaper than outbound marketing. It costs 62% less to acquire a lead through inbound marketing than outbound marketing.
Inbound marketing price is relative and it’s more of a monthly investment than a one-off payment. At Digital Marketer PK, we have a starting price of $2,500 for inbound marketing for SaaS companies. This is variable and might increase or decrease depending on the services you need. Contact us to get a quote.
Inbound marketing takes time. You won’t be able to see results instantly as it heavily relies on content, organic reach, and building relationships. It takes a minimum of 6 months before it moves the needle. Ideally, 6-12 months is a more reasonable time when you’d start seeing results.
We offer guaranteed services and deliver what we promise based on the contract. For example, if we agree to develop an editorial calendar for your SaaS company, we’ll deliver the same with a full guarantee and as per the terms. However, we can’t offer guarantees on the performance and results. This is beyond our control. For example, how much organic or social traffic you’ll receive after publishing X number of posts a month is, unfortunately, not predictable. We can’t offer such guarantees.