Software as a Service (SaaS) companies use a different business model, pricing model, and marketing strategy. While traditional marketing techniques still work, you’ll need to understand a SaaS business model to create an effective marketing strategy. Why is SaaS marketing different from conventional digital marketing and how can you promote a SaaS product and company… Continue reading Why is SaaS Marketing Different?
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7 Tips to Increase SaaS Conversion Rate
Developing an awesome software for your SaaS business is the beginning. The real challenge begins when you realize that nobody is interested in your ‘product’. Converting visitors into customers is challenging for any SaaS business. Research shows that the average conversion rate for SaaS industry sits around 7%. If your website converts at 7% or… Continue reading 7 Tips to Increase SaaS Conversion Rate